Wednesday, January 9, 2013

Mason's root beer

Background information: (there doesn't seem to be a real website for this brand, so here's what Wikipedia has to say) "Mason's Old Fashioned Root Beer is an American brand of root beer. It is owned by the Monarch Beverage Company of Atlanta but is not widely distributed.

Mason's Root Beer was first manufactured in 1947 by Mason & Mason, Inc. of Chicago, Illinois. During its early years, Mason's Root Beer and flavors line were widely distributed in the Midwest as well as some Southern states.

In 1970, the Rheingold Corporation entered the soda pop business with the purchase of Grapette, changing the company's name to Flavette. The Flavette division subsequently purchased the Dr. Wells soda pop brand and Mason & Mason, Inc. In 1975, Rheingold and its Flavette division were purchased by PepsiCo, Inc. in a hostile takeover. The Federal Trade Commission felt that PepsiCo owned too many brands and forced it to divest several of its brands. By 1978, Mason's Root Beer had been acquired by Monarch Beverage Company but was mostly shelved in favor of the higher-volume Dad's brand of root beer, which Monarch acquired in 1986."

Product details: 12 fl. oz.  Produced under the authority of the Monarch Company, Inc, Atlanta, GA 30342. 160 calories, 40g sugar.  Glass bottle with twist off top.

Ingredients: Carbonated water, sugar, caramel color, sodium benzoate (a preservative), citric acid, natural and artificial flavors.

My thoughts: Just as some of the greatest buildings of the antiquities were expertly built by master stonemasons, so I expect this root beer to have been crafted by only the finest of sodamasons, exemplifying the pinnacle of technical and artistic achievement.  Part of that expectation is met: it was crafted, but certainly by no root beer artisan.  It has a nice strong typical root beer flavor upon initial taste...and not really anything else.  Maybe a hint of vanilla in the quickly dying aftertaste, but that's it.  Sweetness is average and uninspiring, and the carbonation is a bit weak.  This root beer does nothing above and beyond the generic stuff in the cans on your local grocer's shelf.  Boringly average.  Next!

Rating: C-
flavor: C
aftertaste: C-
sweetness: C
smoothness: B
carbonation: C-

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